Equine Affaire Press Room

08 08

Horse & Farm Exhibits at Equine Affaire: Your One-Stop Shop for Marketing Horses, Farms, and More

LONDON, OH, August 8, 2018 – Whether you have horses for sale, professional equine services and facilities to promote, or breeding stallions to offer, Equine Affaire’s Horse & Farm exhibits meet all your marketing needs. From November 8-11, tens of thousands of horse people will unite at the Eastern States Exposition in West Springfield, MA, to celebrate Equine Affaire in Massachusetts. Reserve your spot in Equine Affaire’s Horse & Farm exhibits today to market yourself, your horses, and your farm at North America’s premiere equine exposition and equestrian gathering.

With so many horse lovers, equestrians, and equine professionals in one place, Equine Affaire is the prime place to present your horse for sale. Rental of a “For Sale” stall – a 10 x 10 in-line stall located in C-barn adjacent to the coliseum – is just $150/stall for the entire four-day event. All “For Sale” stall rentals include two four-day adult tickets to Equine Affaire per stall (a $100 value), a descriptive “For Sale” sign to post on the stall, a free listing pre-event on EquineAffaire.com, a one-line listing in the event program (distributed for free to adult attendees), and the opportunity to offer test-rides in a schooling arena to interested adult buyers with the proper release forms. Tack stalls are available for $100 each. Horse owners who rent “For Sale” stalls do not have to participate for all four days but should specify in advance their date of arrival and commit to exhibiting for at least two days. If your horse is sold early, another horse may be substituted.

In addition to For Sale stalls, Equine Affaire offers Horse & Farm stalls to promote farms, equine businesses, and breeding stallions. Showcase your farm in front of tens of thousands of horse people by booking your Horse & Farm stall today. A 10 x 10 in-line stall in C-barn costs $150; end stalls on the outer aisles are $175; and end stalls on the main center aisle of the barn are $200. Each stall rental includes two four-day adult tickets to Equine Affaire, a one-line listing of stall number, farm name, horse breed, and phone number (or website) pre-event on EquineAffaire.com and at the event in the official event program. Applications and payments must be received by 9/15/2018. Interested exhibitors must commit to exhibiting for at least three days. Horse & Farm exhibitors may also consider participating in the Breed Pavilion or showcasing their horses in educational breed demonstrations.

For more information on Equine Affaire’s Horse & Farm exhibits or to book your stall, contact Karin Brennan at (740) 845-0085 (ext. 112) or email kbrennan@equineaffaire.com. Visit EquineAffaire.com (select the Massachusetts event, then “Exhibit”) for additional details.

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07 25

Follow Your Dreams to Equine Affaire for Education, Entertainment, and Everything Equine

LONDON, OH, July 25, 2018 – If you’ve ever fantasized about spending four whole days surrounded by everything to do with horses, Equine Affaire in Massachusetts is your dream come true. Equine Affaire provides the ultimate horse-lover’s experience, offering hundreds of educational seminars and clinics with the world’s leading horse trainers and clinicians, an endless variety of horse-themed shopping, and best of all, hundreds of horses everywhere you look. Bring your horse dreams to life by making plans today to attend Equine Affaire at the Eastern States Exposition in West Springfield, MA, on November 8-11, 2018.


Equestrians love to learn. From the littlest cowgirl taking her first lessons to the Olympic-level dressage rider, horsepeople know that continuing education is the key to success in the horse industry. That’s why Equine Affaire focuses on bringing the world’s very best professional horsemen and horsewomen to share their knowledge and expertise in clinics, seminars, and demonstrations. With more than 200 sessions on the schedule, there’s something for everyone at Equine Affaire and it’s all included for the price of general admission.

Prominent horsemanship trainers such as Clinton Anderson, Mark Rashid, Brandi Lyons, Warwick Schiller, and Tik Maynard will share the secrets of their craft while solving real-life problems with real horse owners and their mounts during clinics. Other experts will share insights and tips for excelling in specific disciplines, ranging from eventing to dressage to western horsemanship and beyond.

Learn first-hand from Jan Ebeling and Silke Rembacz (dressage), Jeff Cook (hunter/jumper), Muffy Seaton (driving), Paul Humphrey (barrel racing), Lynn Symansky (eventing), Tom Chown (Western horsemanship, showmanship), Marcie Morey (easy gaited horses), Mark Bolender (mountain trail), Christine Smith (sport horse in-hand), Brandi Lyons (ranch sorting), Warwick Schiller (reining), Steve Edwards (mules), Suzanne Marshall (working equitation), Scott Seymour (draft horses), Janice Dulak (pilates), Heidi McLaughin (overcoming fear), the Copper Hills Vaulting Team (vaulting), and the US Mounted Games Association (mounted games). Additional presenters will be announced soon, so bookmark equineaffaire.com and check back often for updates on clinicians, schedules, how you can Ride With A Pro, and more.

In addition to a robust clinic program Equine Affaire is proud to present a new educational feature through its partnership with Landsafe Equestrian, a training program that teaches riders to minimize the risk of injury during a fall. Rather than learning the hard way with a painful fall in the round pen or on the trail, riders learn how to fall safely in a controlled environment with Landsafe Equestrian’s interactive ground exercises and equine simulator. Advance registration is required to participate. Visit equineaffaire.com (select the Massachusetts event, then click “Participate” and “Ride With A Pro”) for more details, or visit Landsafe Equestrian at the event to learn more about why it’s so important to learn how to land safely.


When the doors close on Equine Affaire each night, the horse-themed fun doesn’t come to an end. No day at Equine Affaire is complete without spending the evening at Fantasia, Equine Affaire’s beloved musical celebration of the horse. Brimming with gorgeous horses and talented riders, Fantasia exhibits all of the beauty, athleticism, and grace of the horse set to a wide array of musical styles. Admire Christine Drentwett’s fabulous Andalusian as she demonstrates the Spanish art of garocha and the dazzling Friesians in Pink performance team. For Wild West fans, don’t miss the trick-roping, gun-slinging, and bullwhips of Loop Rawlins (as seen on America’s Got Talent) and the PRCA rodeo specialty trick-riding act, the Trixie Chicks Trick Riders. All these acts and many more are guaranteed to thrill and entertain, night after night. There’s no better way to finish off your Equine Affaire experience than by watching horses and riders work together in perfect harmony to create the ultimate Fantasia.

Sponsored by Absorbine®, Fantasia occurs nightly from Thursday to Saturday. Doors open at 6:45 pm and the event begins at 7:30 pm. Purchase your tickets for Fantasia ($14-25) at equineaffaire.com (select the Massachusetts event, then click “Attend” and “Fantasia: The Show”).


Year after year, crowds of horse lovers flock to Equine Affaire, and year after year, the Versatile Horse & Rider Competition (VHRC) proves to be one of the most popular events of the exposition. In the VHRC, horse and rider teams race through a timed obstacle course designed to test the horse’s athletic prowess, the rider’s horsemanship skills, and the communication between horse and rider. From leaping obstacles to backing patterns, bending poles to working gates, changing leads to playing popular gymkhana games, the VHRC truly tests the versatility and ability of horse and rider. Up to 25 pre-selected horse-and-rider teams will compete for $5500 in cash plus other prizes. Riders of any discipline and horses of all breeds are invited to compete for the title of Equine Affaire Versatile Horse & Rider Champion.

“The Versatile Horse & Rider Competition is a true crowd favorite,” said Coagi Long, president of Equine Affaire. “Competitors love the challenge and attendees love to watch it. We’re pleased to again host this signature competition.”

Sponsored by Nutrena, the Versatile Horse & Rider Competition will take place Friday, November 9, in the coliseum at the Eastern States Exposition. Riders must be at least 18 years old to apply. For more information about applying for the competition, visit equineaffaire.com to get started (select the Massachusetts event, then “Attend” and “The Versatile Horse and Rider Competition”).


In addition to endless educational and entertainment possibilities, Equine Affaire proudly presents the East’s largest horse-related trade show. With more than 450 vendors in 5 buildings, horse-lovers and horse-owners alike can enjoy the ultimate shopping experience as they search for that perfect purchase. Wander through aisles upon aisles of horse products and services, including tack, riding apparel, show apparel, unique horse gifts, grooming supplies, and more. If you own a farm, visit the vendors specializing in trailers, farm equipment, fencing, and barns. Countless equine retailers, manufacturers, and organizations will be on site at Equine Affaire, ready to help you find the best product, service, or gift for you! Plan your shopping route in advance by visiting Equine Affaire’s comprehensive list of vendors online at equineaffaire.com (select the Massachusetts event, click “Attend” and then “Exhibitors”).

When you’re ready for a break from shopping, seize the opportunity to get up close and personal with some of the world’s most beautiful horses by visiting the Breed Pavilion. While the educational clinics and Fantasia showcase horses in motion and at work, the Breed Pavilion affords visitors the chance to interact with many horses directly. More than two dozen breed organizations are already signed up to exhibit, including the Irish Draught Horse Society of North America, the New England Morgan Horse Association, the Gypsy Vanner Horse Society, and many more. At the Breed Pavilion, learn about national and regional breed associations, glean obscure trivia about familiar breeds, and gain a newfound appreciation for lesser-known breeds. You may even get to pet a soft nose or two before the exhibitors saddle up to show off their special horses in under-saddle demonstrations.

With so many beautiful horses in sight and talented riders to watch, you might decide it’s your time to start riding – and there’s no better way to launch your equestrian journey than with the American Horse Council’s Time to Ride program. New this year to Equine Affaire, Time to Ride offers participants the opportunity to ride for the first time. Local riding instructors and seasoned lesson horses will provide you with your very first riding lesson or even a gentle re-introduction into the world of horseback riding. During your visit to the Breed Pavilion, stop by the Time to Ride booth to sign up for your slot. Participation in the program is included with paid admission to Equine Affaire. Time to Ride is open to participants aged 5 and older. Ages 5 and older will be able to brush and interact with the horses, while ages 6 and over will be able to ride.

If you’re in the market to buy a horse, looking for a new riding stable, or searching for the right sire for your dream foal, then Equine Affaire’s Horse & Farm Exhibit is the place for you. Located in the C-Barn at the Eastern States Exposition, the Horse & Farm Exhibit gives horse owners, horse farm owners, and service providers the opportunity to promote their farms, training and lesson facilities, breeding stallions, and horses for sale. Maps of these exhibits will be included in your free Equine Affaire event program, including a listing of all “For Sale” stalls featuring horses that are available for purchase. If you’d like to bring a horse to sell at Equine Affaire, visit equineaffaire.com to learn more (select the Massachusetts event, then “Participate” and “Sell Your Horse”).

Maybe you’re a horse-lover, but your experience with horses is limited to the occasional lesson or just admiring your model horse collection. There’s a special place for you at Equine Affaire, designed specifically to help beginners develop their basic knowledge about horses, horse care, and horseback riding. Equine Affaire’s Equine Fundamentals Forum gives beginners a safe, welcoming place to learn the basics from friendly experts, hands-on displays, and video presentations. The littlest horse fans will also find plenty of fun learning activities at the Equine Fundamentals Forum, specially designed for small hands and inquiring minds.


General admission for Equine Affaire includes entry to the trade show, all theme pavilions, the ever-popular and exciting Versatile Horse & Rider Competition, and more than two hundred educational clinics, seminars, and demonstrations. Compared to the cost of audit fees for most training clinics, Equine Affaire offers truly unparalleled value. Adult tickets are just $16/day or $50 for a four-day pass; tickets for children (7-10) are $8/day; and children six-and-under attend for free. Visit equineaffaire.com to purchase tickets (select the Massachusetts event and click “Purchase Tickets”). Hours for Equine Affaire are 9:00am to 7:00pm, Thursday through Saturday, and 9:00am to 5:00pm on Sunday. Please note the Eastern States Exposition charges $5 (cash only) for parking.

In addition to purchasing tickets, book your hotel stay for Equine Affaire in Massachusetts with any one of Equine Affaire’s host hotels. Mention Equine Affaire with your reservations for special discounted rates. For a full list of host hotels, visit equineaffaire.com (choose the Massachusetts event, click “Attend” and then “Host Hotels.”)

Volunteers for the event receive free admission and should register by 9/29/18. Visit equineaffaire.com (select the Massachusetts event, click “Participate” and then “Volunteer”) to get started on your volunteer application.


“We simply couldn’t produce this event without our sponsors,” Coagi said. “We’re so thankful to have such generous sponsors who enable us to not only keep this event affordable for our visitors, but also provide an outstanding educational program and equine-related opportunities.”

From the bottom of our hearts, we express our gratitude to Absorbine, sponsor of Fantasia; Cosequin, sponsor of the Equine Fundamentals Forum; Farnam, sponsor of the courtesy shopping bag; Horizon Structures, the official barn of Equine Affaire; Wahl, the official clipper of Equine Affaire; Nutrena, sponsor of the Versatile Horse & Rider Competition, and US Equestrian, as well as the dozens of other amazing organizations that have lent their support through sponsorships.


For more information about Equine Affaire, visit equineaffaire.com or call the office at (740) 845-0085, Monday through Friday, from 9:00am to 5:00pm EST.

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07 24

“Ride With A Pro” at Equine Affaire: Opportunities for a Leg Up and More

WEST SPRINGFIELD, MA, July 24, 2018 – This fall, join tens of thousands of equestrians, industry professionals, and horse lovers at the Eastern States Exposition, November 8-11, and experience the best of everything equestrian at Equine Affaire. As North America’s premiere equine exposition, Equine Affaire presents the learning opportunity of a lifetime with its Ride With A Pro clinic program. Whether you’re a novice looking for a leg up or an advanced rider in search of a challenge, Equine Affaire has a clinic for you.

Equine Affaire’s Ride With A Pro initiative offers riders of all skill levels the chance to interact with top horsemen and horsewomen, including general trainers Clinton Anderson, Mark Rashid, Brandi Lyons, and Tik Maynard as well as discipline-specific experts Lynn Symansky (eventing), Jeff Cook (hunter/jumper), Jan Ebeling and Silke Rembacz (dressage), Paul Humphrey (barrel racing), Tom Chown (western horsemanship, showmanship), Muffy Seaton (driving), Mark Bolender (mountain trail), Marcie Morey (gaited horses), Steve Edwards (mules), Heidi McLaughlin (overcoming fear), and more.

This year’s clinicians are seeking a variety of participants interested in improving their horsemanship skills as well as horses and riders with specific issues. Come connect with your horse on a deeper level with Clinton Anderson of Downunder Horsemanship; gain a new perspective on centered horsemanship with Mark Rashid, internationally-acclaimed horse trainer, aikido instructor, and film producer; delve into natural horsemanship methods with Brandi Lyons as she shares insights from a lifetime spent learning from her father, John Lyons; and develop a greater appreciation for how horses learn with natural horsemanship advocate Tik Maynard. These opportunities and more are outlined in the Ride With A Pro application summary at equineaffaire.com.

To apply for the opportunity to Ride With A Pro, visit equineaffaire.com (select the Massachusetts event, click “Participate” and then “Ride With A Pro”) or contact Beth Volpe at bvolpe@equineaffaire.com. The deadline to apply for all clinics is September 10, 2018. Clinic fees range from $75 to $350. All clinic fees include participation in the clinic, admission to Equine Affaire on the day of the clinic, and twenty-four hours of stabling for your horse.

With more than 200 educational sessions scheduled, Equine Affaire is the ultimate immersive equestrian experience. Featuring the largest horse-related trade show in the east, a breed pavilion, hands-on exhibits, and demonstrations attendees can enjoy interacting with horses ranging from the familiar American Quarter Horse to the exotic Icelandic. Equine Affaire’s beloved musical and theatrical celebration of the horse, Fantasia, returns November 8-10 with a wide range of entertaining performances. New this year, Equine Affaire has partnered with the American Horse Council’s Time to Ride program to provide new horse lovers with their first encounter with a horse. Another new feature and brand-new partnership includes Landsafe Equestrian, a training program that teaches riders to minimize the risk of injury during a fall through interactive ground exercises and practice on an equine simulator. Bookmark equineaffaire.com and check back often for event schedules, ticket information, and more. Tickets for Equine Affaire are now on sale!

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06 13

New Owner Taking the Reins at Equine Affaire

LONDON, OH, June 13, 2018 — On the heels of celebrating its 25th year in Ohio at the event in Columbus last April Equine Affaire has just reached yet another major milestone—the sale of the company.  As of June 1st Eugenia Snyder, Equine Affaire’s founder and President announced her retirement and transition of the ownership and management of Equine Affaire, Inc. to the company’s Vice President and Executive Producer, Coagi Long.

“When I initially began work on the first Equine Affaire back in 1993, the show was nothing more than a ‘good idea,’” Eugenia Snyder explained. The idea for an event that would bring all facets of the horse industry together in an education-oriented, noncompetitive environment was soon enthusiastically embraced by horse people and horse businesses alike, and Equine Affaire quickly evolved into a multi-faceted, must-attend show serving the horse community.

Today Equine Affaire enjoys a solid reputation and place in the horse industry thanks to the participation and support of countless clinicians, presenters, performers, farm owners, associations, organizations, retailers, manufacturers, sponsors, and horse people from all walks of equestrian life.  “For the past 26 years it has been my sincere pleasure to work with countless individuals and organizations on the 57 events produced since 1994,” Eugenia continued. “I am very proud of what we have accomplished together and will always feel deeply indebted to everyone who has supported the educational mission of Equine Affaire through their participation.

“Though I will truly miss being involved in Equine Affaire and working with the many wonderful people who participate in and attend the events, I am very excited to see how both the company and events evolve in the future under Coagi’s leadership,” Eugenia said.  “Coagi Long has been with Equine Affaire for nearly 15 years, and her extensive event production and management experience make her uniquely qualified for her new role as the President and owner of Equine Affaire, Inc. Given her long-time involvement in the company, extensive skills, demonstrated dedication, and significant experience serving as the Executive Producer at recent events, I expect that the transition in ownership of Equine Affaire, Inc. will be seamless.”

“It is a privilege to take the reins and carry Equine Affaire forward as we continue to produce the nation’s premiere equine expositions and equestrian gatherings for which we have become known,” shared Coagi. “Not only is this a new chapter for Equine Affaire, but also a celebration as we reflect upon all that has been accomplished over the past 26 years both as a company and a cornerstone in the industry.”

At this time no major changes in the company’s direction or events are on the immediate horizon. The upcoming Equine Affaires in Massachusetts and Ohio will take place November 8-11, 2018, and April 11-14. 2019.  “I am leaving the company that I created in 1993 and my many wonderful friends at Equine Affaire with a wealth of happy memories and total confidence that Equine Affaire will flourish in the years ahead,” Eugenia remarked. “I have so much to be thankful for and I expect that Equine Affaire will continue to be an asset to horse people and the horse community alike. In the meantime, I am ‘headed out to pasture’ for some rest and recreation—seeking some tall grass, the company of good herd mates, and a great place to roll and take in the view. Spend enough time with horses and you inevitably end up looking at things from their perspective!”

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04 26

The 2018 Equine Affaire in Ohio Marked 25 Years of Service to Horse People and the Horse Industry

LONDON, OH, April 26, 2018—Equine Affaire’s “Silver Anniversary” event took place April 12-15 at the Ohio Expo Center in Columbus and offered what North America’s premiere equine exposition and equestrian gathering has become famous for:  an educational program that is second-to-none, the largest horse-related trade show in the nation, top equine entertainment and competition, and endless opportunities to experience, buy, and sell horses of all types. Tens of thousands of horse people from throughout the Midwest and from as far away as Arizona and Canada travelled to Columbus to see, feel, touch, compare, try on, experience and even smell the horse world in person . . . to share their love of horses with others who have the same passion.  For four full days they enjoyed first-hand opportunities to witness great horses, learn from top equestrians, shop for all things equine, research, connect, hang out with fellow horse people and immerse themselves in the world of horses.

The 2018 event in Columbus represented the 25th event produced in Ohio and the 57th event produced nationwide by the show’s parent company, Equine Affaire, Inc., based in London, OH.  “Our production team has worked incredibly hard over the past 25 years to produce events designed to serve the needs of both horse people and the horse industry overall, and I think we have a lot to be proud of,” explained Eugenia Snyder, the event’s founder and company President. “We did some estimates of what we have produced and realized that roughly 5,750 clinics, seminars and demos have been presented at the Ohio Equine Affaires alone and more than 1,650 clinicians and presenters have been featured. More than 40 breeds of horses from all corners of the world have been showcased at Equine Affaire in Ohio, and horse people have been treated to 21 different productions of the Fantasia.

“But beyond the actual numbers, the true impact of 25 Equine Affaires on horse people and the horse industry is incalculable,” Eugenia continued.  “Hundreds of thousands of horse people have travelled from throughout the United States and numerous foreign countries to attend and enjoy the shows.  Many thousands of horse-related businesses, organizations and associations have benefited by exhibiting at Equine Affaire.  The events have touched the lives of horse people young and old—and individuals representing virtually all equestrian disciplines and breeds.”

When work initially began on the first Equine Affaire back in 1993, the show was nothing more than a “good idea.”  That idea for an event that would bring all facets of the horse industry together in an education-oriented, noncompetitive environment was soon enthusiastically embraced by horse people and horse businesses alike, and Equine Affaire quickly evolved into a multi-faceted, must-attend show serving the horse community. Today Equine Affaire enjoys a solid reputation and place in the horse industry thanks to the participation and support over the past 25 years of clinicians, presenters, performers, farm owners, associations, organizations, retailers, manufacturers, sponsors, and horse people from all walks of equestrian life.

“We are deeply indebted to the vast number of horse-related businesses, breed associations, and horse people who have supported Equine Affaire’s mission through their participation and we look forward to continuing our productive partnerships with all members of the horse community in the years ahead,” Eugenia said, “We are committed to improving our understanding and appreciation of horses and improving their lives through the education of their owners and handlers.”

The 2018 Equine Affaire in Ohio was yet another huge success for those who made their way to Columbus.  Nearly 250 clinics, seminars, and demos were presented over the four days of the event, and the trade show featured more than 320 exhibitors.  The volume of consignors at The Marketplace consignment shop increased by 22% this year resulting in a huge increase in both items consigned and items sold. Hundreds of event attendees took their “first rides” through the Time to Ride program co-presented with the American Horse Council.   Twelve teams and 115 riders participated in the first Interscholastic Equestrian Association Western Horse Show presented on Sunday at Equine Affaire, and 10 colleges and 13 industry groups joined forces to produce a new Career/College fair and scavenger hunt enjoyed by dozens of students on Saturday at the event.  The new Your Farm Forum featured in the Bricker Annex proved to be very popular—with the bleachers full for many of the seminars and demos presented on farm and stable-related topics.

Martin Schwartz aboard “Show Me Sterling” of Milton, KY rode his way to the champion title of the 2018 Versatile Horse & Rider Competition on Friday afternoon at Equine Affaire.  Second place was claimed by Jason Charles of Dillsburg, PA riding “Colonel Smoken”,  while Brenda Hanson of Andover, OH, received third place and Zoe Woodland of Orient, OH, captured fourth.

Of course the true focus of every Equine Affaire is obviously horses, and there were plenty of ways to discover and appreciate the amazing diversity of the horse world at the Breed Pavilion, Horse & Farm Exhibits and breed demos scheduled throughout the weekend. Equine Affaire attendees were able to get up close and personal with equines from miniatures to drafts, gaited to easy gaited breeds, and stock horses to sport horses. More than two dozen exhibitors participated in the Breed Pavilion, and reps from a wide variety of horse, pony, color, and breed associations and registries were on hand to answer questions and share their exceptional horses. The Horse & Farms Exhibits and For Sale stall program realized a big increase this year–with a 48% increase in the number of stalls leased in this important feature of the event!

Outstanding equine and equestrian acts including Dan James, Tommie Turvey, the Zoppes, Christine Drentwett, the Canadian Cowgirls Drill Team, Nicole Harrington, and a host of others created an evening of unforgettable entertainment at the 2018 Fantasia sponsored by Absorbine®. Equine Affaire’s popular “musical celebration of the horse” once again showcased the beauty, diversity, talent, and spirit of horses of a great variety of breeds and disciplines with just the right mix of comedy, drama, action, stunning horses, phenomenal horsemanship, and great music

Presenting a program as extensive as the one at Equine Affaire is very costly, and we are truly grateful to the many companies and organizations that underwrite production expenses through their generous sponsorships.  We extend our most heartfelt thanks to Absorbine®, Rod’s, US Equestrian, Equine Equipment, Farnam, Nutramax, Wahl, and the dozens of other outstanding companies and organizations that endorsed the mission of Equine Affaire through their sponsorship support.

Visit equineaffaire.com for detailed information on the 2018 Equine Affaire in W. Springfield, MA, that will take place November 8-11, and mark your calendars for the 2019 show in Columbus, OH, scheduled for April 11-14.

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