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LONDON, OH, July 8, 2024 – Equine Affaire is proud to announce an exciting new partnership with Western Edge, a premier mobile app platform designed for the Western sports community. Starting July 10, horse lovers can purchase their tickets for the 2024 Equine Affaire in Massachusetts and Fantasia through Western Edge’s user-friendly electronic ticketing system, available online and through a mobile app for iPhone and Android.  

“After converting our ticketing system to a digital format several years ago, we were looking forward to taking the logical next step into the world of mobile apps,” Coagi Long, president of Equine Affaire, said. “Partnering with Western Edge will make the ticket purchase process even easier for our fans and give them another way to easily access event features and information at the show.” 

Starting July 10 at 9 am Eastern, advance tickets for the 2024 Equine Affaire and Fantasia in Massachusetts will go on sale for the first time via Western Edge. Attendees can purchase their tickets online, by phone, or through the mobile app. To buy tickets online, visit https://equineaffaire.com/events/massachusetts/mass-attend/mass-tickets/ and click “Order Here” to access the ticket purchasing portal through Western Edge. To purchase by phone or for assistance with ticket orders, attendees should call Western Edge Ticketing at (833) 329-3277. For the mobile app, navigate to the App Store (for iPhones) or the Google Play Store (for Androids) on your phone and download the Western Edge App for free. Once you’ve downloaded the app, create your own free Western Edge account and search for “Equine Affaire” to locate the ticket portal. Then you can purchase single-day general admission tickets or four-day general admission passes to Equine Affaire, and tickets to Fantasia –Equine Affaire’s musical celebration of the horse evening event. Upon purchase, your tickets will be emailed to your inbox where you can print them. You can also save your tickets to your phone or mobile device.  

“In addition to the ticket purchase portal, we’re looking forward to using some of the creative amenities within the Western Edge app to enhance everyone’s experience of Equine Affaire and to create a fun new social community for our fans,” Long said.  

Within the Equine Affaire portal inside Western Edge, fans can learn more about the event; get help with ticket support; access trade show info; and preview the dates for next year’s events. As the event gets closer, more amenities will become available, such as access to the event schedule, clinician lists, and event maps, as well as fun interactive surprises, like a digital scavenger hunt and other ways to earn points and prizes on the app. But that’s not all! Starting July 10, fans will also be able to enter the official Equine Affaire raffle through the app. 

“The Equine Affaire raffle is a fan-favorite staple for our events. After all, who doesn’t love the opportunity to win free stuff for themselves and their horses?” Allison Rehnborg, Equine Affaire’s marketing coordinator, said. “We’re especially excited about the prizes up for grabs this fall, thanks to our generous raffle program partners.” 

The Equine Affaire raffle will officially open on July 10. Fans can enter online at https://equineaffaire.com/events/massachusetts/mass-other-features/mass-free-raffle/ or by clicking on the raffle icon within the Western Edge app. After filling out a quick survey, participants will be entered for a chance to win fabulous prizes offered by some of the industry’s most popular brands. This year, enter for a chance to win: 

  • A prize pack from 100X Equine consisting of a branded YETI Cooler containing 1 gallon of GutX, 1 gallon of Joint Flex, 1 gallon of Regen-X, and 1 gallon of Osteo-Max 
  • One of three $100 gift certificates to Kelly Cosby Photography 
  • One US Equestrian prize package of US Equestrian-branded merchandise 
  • One of ten pairs of single-day admission tickets to the 2025 Equine Affaire in Massachusetts 

It’s easy to enter, and participants do not need to be present to win. Entries will close on November 12, 2024, and winners will be notified by email or phone no later than November 30, 2024. Make sure to get your entries in! One entry per household, please. The raffle is open to residents of the United States, ages 18 or older as of November 12, 2024.  

Ready to learn more about Equine Affaire? The event will take place Thursday through Sunday at the Eastern States Exposition on November 7-10, 2024. Hours for the show are from 9 am to 7 pm on Thursday, Friday, and Saturday, and from 9 am to 5 pm on Sunday. Tickets are $18/day for adults or $55 for a four-day pass; children’s tickets are available for $10/day for children ages 7-10; and children six and under are admitted for free. Admission includes access to the trade show, theme pavilions, the Versatile Horse and Rider Competition, the Great Equestrian Fitness Challenge, the Breed Bonanza, and all clinics, seminars, and demonstrations. Fantasia requires separate tickets. Tickets for Fantasia range from $16-$27. Please note that the Eastern States Exposition charges for parking.  

Book a room with any one of our 2024 host hotel partners and take advantage of special rates and room blocks by mentioning Equine Affaire! See our host hotels here: https://equineaffaire.com/events/massachusetts/mass-attend/host-hotels/ 

Equine Affaire gratefully acknowledges the support of its sponsors, including Equine Medical & Surgical Associates; GGT Footing; Horizon Structures; LRP Matting; Pro Earth Animal Health; Tribute Equine Nutrition; and Custom Equine Nutrition. To learn more about Equine Affaire, visit www.equineaffaire.com or follow us on Facebook and Instagram @equineaffaire. We’ll see you at Equine Affaire! 



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