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WEST SPRINGFIELD, MA, August 25, 2022 – Do you have a horse-related business, farm, horses for sale or adoption, or stud services to promote? Then come to Equine Affaire! This fall, tens of thousands of equestrians and horse lovers will converge on the Eastern States Exposition in West Springfield, Massachusetts, on November 10-13, 2022. As North America’s premier equine expo and equestrian gathering, there’s no better place to advertise your services to your target audience. And best of all, you can do it live, in person, and “in horse”!

Become an exhibitor and participate in Equine Affaire’s Horse & Farm Exhibits this fall! Our Horse & Farm Exhibits are presented in a prime area of stalls within the C-Barn, adjacent to the coliseum. In addition to complementing the Breed Pavilion, these exhibits provide horse owners just like you with the opportunity to market your horses for sale or promote your stallions, farms, lesson programs, training services, or other businesses. Showcase your business and your horses and put your brand in front of your target audience with our easy, affordable exhibit options!

Ready to learn more? Stalls in the Horse & Farm Exhibits are 10’ x 10’. Regular in-line stalls are $160 each; end stalls on the outer aisles of the barn are $185; and end stalls on the main center aisle of the barn are $210 each. Each exhibitor is required to purchase (or share) a tack stall in addition to a horse stall, and tack stalls are $120 each. Rental of an exhibit stall in the Horse & Farm Exhibits area includes one four-day adult ticket to Equine Affaire per stall (a $55 value); a one-line listing of stall number, farm name, breed of horse, and phone number or web site address in the event program; and a listing of the farm or horse owner name, breed of horse, and phone number or web site address on equineaffaire.com prior to and during the event. Although Equine Affaire is a four-day event, exhibitors must commit to exhibiting for at least three days and specify in advance whether they plan to exhibit Thursday through Saturday, or Friday through Sunday. Shavings, straw, and hay will be available for purchase on site. Possible participation options with the Breed Pavilion are also available – just ask when you apply!

Do you have a horse for sale? Purchase a “For Sale” stall! With thousands of horse lovers in attendance, there’s no better place to market your horses for sale in the hopes of finding the perfect buyer. “For Sale” stalls are in-line stalls located among other Horse & Farm Exhibit stalls. Rental of a “For Sale” stall is only $160/stall and includes:

  • One four-day adult ticket to Equine Affaire per stall (a $55 value)
  • A descriptive “For Sale” sign to post on the stall
  • A free listing pre-event on equineaffaire.com that will provide the horse’s breed, age, gender, name, discipline, price, and stall location
  • A one-line listing of stall number, horse owner’s name, breed of horse, and phone number or web site address in the event program distributed for free to adult attendees, and
  • The opportunity to give interested adult customers the chance to test-ride their horses in a schooling arena at the event (with the proper releases)

If you rent a “For Sale” stall, you must commit to exhibiting for at least two days, and specify your date of arrival in advance. If your horse is sold before the second day, you may substitute another horse for sale. Horse owners who rent “For Sale” stalls may also rent a tack stall next to their “For Sale” stall(s) for an additional $120 to store bedding, tack, feed, and other equipment at the show.

NEW! This year at Equine Affaire, horse owners can opt to showcase their sale horses in special Sale Horse Spotlights scheduled on Thursday and Saturday of the event. Sale Horse Spotlight slots must be scheduled in advance. During a Sale Horse Spotlight, horse owners can ride, drive, or lead their sale horses in the coliseum while the horse’s name, owner name, and other pertinent information is announced to the crowd. It’s a great way to catch a potential buyer’s eye and show off all your horse can do!

Are you a rescue or sanctuary looking to find adopters for horses? Join the Adoption Affaire! In cooperation with the ASPCA Right Horse initiative, the Adoption Affaire features adoptable horses of a variety of ages, sizes, temperaments, and disciplines. These stalls are marked with green “Adoption Affaire” signs. Equine Affaire loves partnering with local rescues and sanctuaries to help match horses in need with new owners who can provide them with forever homes. If you are interested in participating in the Adoption Affaire, contact Jessica Anderson at janderson@equineaffaire.com for more information.

Ready to apply for your Horse & Farm Exhibit space, rent a “For Sale” stall, participate in the Breed Pavilion, or book your horse’s slot in the Sale Horse Spotlight schedule? Contact Jessica Anderson at janderson@equineaffaire.com or by calling (840) 745-0085, ext. 112, for more information! All applications are due by September 9, 2022. For more information, including applications and liability forms, you can also visit https://equineaffaire.com/events/massachusetts/mass-exhibit/mass-breed-exhibits/mass-horse-farm-exhibits/.

Want to learn more about Equine Affaire or plan your visit? Bookmark our website (www.equineaffaire.com), follow us on Facebook, Instagram, and Twitter @equineaffaire, or call our office at (740) 845-0085, 9:00am-5:00pm EST (M-F). We can’t wait to see you at Equine Affaire!

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