Exhibiting at Equine Affaire®

An important part of Equine Affaire’s mission is to provide organized breed associations as well as individual horse and farm owners opportunities to showcase and share their passion for the breeds of horses they represent and own. Within each Equine Affaire these opportunities range from participating as an exhibitor in the Breed Pavilion and/or Horse & Farm Exhibits to presenting horses in various types of scheduled breed demonstrations during the four days of the event.


Equine Affaire’s Breed Pavilions are invaluable opportunities for breed associations (national and regional) to promote their respective breeds to thousands of horse enthusiasts within a first-class event. The Breed Pavilions at both events are presented within climate-controlled trade show buildings and feature a combination of traditional draped exhibit booths and attractive 10’ x 10’ exhibit stalls. Within each Pavilion there is also a presentation ring where Breed Pavilion exhibitors have opportunities to present their horses in hand to event attendees each day of the show.
Equine Affaire is committed to offering to as many breed associations as possible the opportunity to exhibit and display horses. Breed associations and horse owners affiliated with those associations are encouraged to work together to develop creative and effective exhibits to promote their respective breeds. Space within the Breed Pavilion at each Equine Affaire is at a premium so associations within the same breed may elect to share exhibit spaces. Each exhibit stall may be used to display up to four different horses each day – Thursday through Saturday – and up to three different horses on Sunday—affording the opportunity for organizations to present a large number of equine ambassadors owned by their members throughout the four days of the event.
Each exhibit booth includes 8’ back and 3’ side drapes, one exhibitor name sign, a listing as an exhibitor in the event program, and a listing on www.equineaffaire.com. Exhibit booths do not include furniture, carpet, or electrical service. Exhibit stalls are specially-designed portable 10’ x 10’ stalls set on rubber mats within exhibit booths. Stalls do not include bedding or electrical service. The purchase of an exhibit stall also includes a stall in the horse barn (in an area closed to the public) for overnight stabling during the event from noon on Wednesday to midnight on Sunday.

Breed demonstrations are 10 to 13 minute “mini productions” presented in the major clinic arenas in between clinic sessions. These demos are an important and popular part of Equine Affaire’s education-oriented program and wonderful opportunities for breed associations to showcase their breeds and horses to large audiences at Equine Affaire. Invitations to conduct a breed demonstration are extended by Equine Affaire’s Breed Coordinator to each breed association that purchases exhibit space in the Breed Pavilion and also to breeds represented by horse owners exhibiting in the Horse & Farm Exhibits area based on availability of timeslots in the clinic schedule. Demo times are offered on a first-come, first-served basis and confirmed in the order in which completed contracts and deposits for exhibit space are received. Breed demonstrations focus on the history of the breed; the conformation, gaits, and unique qualities that define the breed; and the disciplines and activities at which members of the breed excel. While horses are ridden, driven, and presented in hand in the arena, Equine Affaire’s announcer reads a script prepared by the breed association and plays music the exhibitor provides on a CD. Up to 10 horses may be featured in a breed demo and these may include horses featured in the association’s exhibit stall, horses in the Horse & Farm Exhibits, and horses brought to the event for the breed demo. To support breeds in producing their demos, Equine Affaire provides 24 hours of stabling and two single-day admission tickets for each horse brought to the event solely for a breed demo.

Breed segments are informal, in-hand breed presentations scheduled in the demo ring in the Equine Fundamentals Forum. These 10-minute presentations provide opportunities for new horse enthusiasts young and old to become acquainted with various breeds and experience them “up close.” Invitations to participate in breed segments are extended by Equine Affaire’s Breed Coordinator to each of the breed associations exhibiting in the Breed Pavilion or the Horse & Farm Exhibits area and timeslots are assigned on a first-come, first-served basis. No script is required for these presentations; a microphone and sound system are available for use.